There are Notebooks and there are Moleskine Notebooks, the Gucci of the notebook world. It is simplistic, sophisticated and absolute perfection.
The simple elegance of a black rectangular notebook, with an elasticated page holder and an expandable pocket has been favoured by some of the greatest artists and thinkers, why wouldn’t you want to associate your brand with such as notebook!
Hemingway, Van Gogh, Chatwin and Picasso are just some of the names that have used these notebooks to put ideas to paper. In Ernest Hemingway's memoir, Moveable Feast, he chronicles Paris in the 1920s just after World War I while spending time writing in various Paris cafés. Hemingway reflects on the quintessential moments ordering a cafe au lait and pulling out his Moleskine notebook and pencil from his pocket to start writing.
Moleskines now come in various shapes and sizes, including city guides, watercolour notebooks, Music Notebooks, Storyboards, diaries, and Passion Notebooks.
Passion Notebooks are a relatively new concept for Moleskine. They have 6 different styles: Book Journal, Music Journal, Recipe Journal, Wellness Journal and lastly but certainly not least a Wine Journal! A great way to express your passions and have a keepsake of all your thoughts and opinions of every topic.
What makes Moleskine so perfect for the promotional market is the front cover of the notebooks are blank, leaving you a clean palette to put your brand on. Many companies are giving these as gifts to clients, and the response is fantastic. Because who would throw out a Moleskine?
I must confess that I used to look at Moleskines and wonder just what the big deal was.
ReplyDeleteYour blog really has opened my eyes and changed my view. It certainly does seem that there is a spectrum when it comes to offering out notebooks, and whilst some companies may want to give out the basics, there are many other firms that will want to give out the 'Gucci'.