Light up your desk!

Being around merchandise for several years, little excites you in terms of new product. There are only so many different variations of mugs, so many pens, mouse mats etc, so when you see products that have constant impact on someone’s desk, that are useful and good looking, you light up!

Desk items are the perfect product in terms of your logo. The desk is the Mecca in which decisions are made, who do I award that contract to? Who do I call for that quote? Who do I use for my next marketing event? Right now on my desk, I have a Google mug (always use Google as a search engine), a calendar from a supplier (always use that supplier), this stuff works! Now the biggest hurdle in terms of offering a desk item, is for it to useful enough for someone to warrant it precious space on their desk. If someone gives you a paper pen holder, when you already have a stainless steel one that does everything except make you a coffee, you know which one you are going to keep. So if you are going to spend budget on merchandise, make sure its counts. My favourite simple desk product is a sterling silver photo frame, most people don’t already have one, or if they do wouldn’t mind another one, and it is a great way to have their loved ones on display. But if you are looking for something a little edgier how about these?

PokketMouse

A stylish way to shine a light on your promotion...
Luxury, slim optical mouse with LED's that lights up your logo with a simple touch of the mouse. Ultra thin design for a true promotion with class! Supplied in handy travel pouch.

USB Hub & CardReader Podium

Your logo on stage!
Stylish 3-port hub with multi functional cardreader (ie. MS/Pro Duo, M2, SD/MMC, Micro SD) for optimal branding that will stay on your clients desk. Your logo is illuminated when in use.

SolarSpeaker & MultiCharger

Eco music on the move!
Handy solar powered music speaker and charger for many of your gadget / devices. Great for outdoor activities. An ideal gift for an ECO style promotion!





So imagine the impact of your logo flashing on the decision maker’s desk every time they use the item? Or a fan who uses it daily to show their love for your brand?

You’re in good company!

There are Notebooks and there are Moleskine Notebooks, the Gucci of the notebook world. It is simplistic, sophisticated and absolute perfection.

The simple elegance of a black rectangular notebook, with an elasticated page holder and an expandable pocket has been favoured by some of the greatest artists and thinkers, why wouldn’t you want to associate your brand with such as notebook!

Hemingway, Van Gogh, Chatwin and Picasso are just some of the names that have used these notebooks to put ideas to paper. In Ernest Hemingway's memoir, Moveable Feast, he chronicles Paris in the 1920s just after World War I while spending time writing in various Paris cafés. Hemingway reflects on the quintessential moments ordering a cafe au lait and pulling out his Moleskine notebook and pencil from his pocket to start writing.

Moleskines now come in various shapes and sizes, including city guides, watercolour notebooks, Music Notebooks, Storyboards, diaries, and Passion Notebooks.

Passion Notebooks are a relatively new concept for Moleskine. They have 6 different styles: Book Journal, Music Journal, Recipe Journal, Wellness Journal and lastly but certainly not least a Wine Journal! A great way to express your passions and have a keepsake of all your thoughts and opinions of every topic.

What makes Moleskine so perfect for the promotional market is the front cover of the notebooks are blank, leaving you a clean palette to put your brand on. Many companies are giving these as gifts to clients, and the response is fantastic. Because who would throw out a Moleskine?

1 out of 3 people who receive a promotion at work, use a mug with the company’s logo on it.

I recently read an article from another distributor which said that a Personalised CD case was the latest and greatest merchandise product available. I was confused so immediately checked when the article was written thinking surely it was written 5 years ago, but it was written only last month!

Forgive me but a personalised CD case is not the hottest product on the market, it wasn’t even 2 years ago, the CD case went out of date about the same time the I-pod was launched, and that was 2001. So why would someone try and pitch a product that’s 9 years too late?

There are a lot of products available in the merchandise world, over 750,000 off the shelf products, so you are really spoilt for choice. But how do you differentiate between what is a product that would work for your campaign and what wouldn’t. It all goes back to my first blog, I am not going to try and flog you a pen unless it is really what suits what you are trying to achieve. It is about understanding your objectives and matching the best product to that. So next time you ask for a pen, instead of the usual response you will get from most merchandise companies, which is how many, I will ask you ‘why’?

Here’s an example of how we might tackle one of your objectives. If you are trying to increase employee retention or loyalty, rather than picking a mouse mat from a catalogue, let us look into it a little further. What you won’t know is that 1 out 3 people promoted use a mug with a company logo on it. Another fact is that throughout the lifetime of the mug, the employee will look at the logo 1500 times. So why not give everyone a mug with the company logo and their name on the other side. Nobody would throw something away that had their name on it. Increase the value even more by packaging it in a lovely gift box, an in-expensive way to do so. Its personal, it’s simple, and it has the facts to back it up.

And the craziest thing is that whilst a marketing agency will charge you through the nose for a creative concept, we do it for free. So next time you need a creative angle on merchandise and not just some swag from an online website or paper catalogue, get in touch.

Rock n Roll

Summer holidays are here, and it's time to hit the beach, have a soiree in the park and enjoy the outdoors. You have the food, the picnic blanket, the sunscreen, the umbrellas, but your missing one thing to make a good day out a great one.

The GO ROCK SPEAKERS.

Small enough to fit in your pocket, with a volume that packs a punch. Bring your favourite music everywhere you go with these tiny travel speakers. Extendable bass box technology fills the air with strong, clear sound. The two speakers lock together as shown for easy portability and work with all music players with a 3.5mm audio jack socket. Available in silver, matt black (personal favourite), matt white, metallic blue and red.

All you need is your I-pod/I-pad/Mobile Phone/ MP3 player, plug the GO Rock Speakers in, and you are ready to rock n Roll!