Monday 26 July 2010

Move your ideas.


A compendium is right up there as one of the most useful types of merchandise, next to mugs and pens. It has an impression rate of around 1500 (1500 views of the item and your branding), from the sales team taking it to their next client meeting to directors using them at annual conferences.

But lets face it, there not that exciting, useful yes, but when was that last time a black compendium caught your eye? Does your brand embossed on a plain black compendium portray the message you are trying to get across about your company?

So finally we have a unique option that will catch your attention. A set of folders in various colours, that are far from boring. Khaki, Ruby Red and Smokey Grey are just some of the colours this stylish folder comes in. They have thought of every feature that would be useful, including a sticky note pads and a detachable business card holder, the design is absolutely timeless.

Not only can you brand the folder itself, but also the pen, the notepad and even the sticky notes. Complementary items, which can be seen here incude mug and notepads to complete the set. To finish off the look the folders come in fantastic packaging, a sleek inidivudal box with the words ‘move your ideas’.

So get excited, and get your hands on this elegant writing accessory.

Wednesday 7 July 2010

Welcome to the world of branded merchandise!


I know most of you are fans, but some of you may think you don't know much about promotional merchandise, or can't see it being a viable way to spend your marketing budget, in fact you probably just think its all pens and mugs really.

Merchandise is everywhere, it is that t-shirt that you bought at your last concert, that chocolate on your pillow in your hotel room, that keyring you got with your new mini, that poncho you were given at a festival. I bet you still have that t-shirt. Think about the discussion and impressions that t-shirt makes when you wear it. A guy passes you by on the street with your Kings of Leon t-shirt triggers him to buy their album or download a track on i-tunes. The amount of ROI from merchandise is more cost effective than most other marketing mediums!

So yes we can get you a pen or a mug for your next marketing project, but this blog is about more than that. Promotional merchandise is often undervalued, and never used to its fullest potential, its time to think outside the box. So this blog will show you how to create merchandise that is unique and will take your brand to the next level.

Stay tuned.