I know most of you are fans, but some of you may think you don't know much about promotional merchandise, or can't see it being a viable way to spend your marketing budget, in fact you probably just think its all pens and mugs really.
Merchandise is everywhere, it is that t-shirt that you bought at your last concert, that chocolate on your pillow in your hotel room, that keyring you got with your new mini, that poncho you were given at a festival. I bet you still have that t-shirt. Think about the discussion and impressions that t-shirt makes when you wear it. A guy passes you by on the street with your Kings of Leon t-shirt triggers him to buy their album or download a track on i-tunes. The amount of ROI from merchandise is more cost effective than most other marketing mediums!
So yes we can get you a pen or a mug for your next marketing project, but this blog is about more than that. Promotional merchandise is often undervalued, and never used to its fullest potential, its time to think outside the box. So this blog will show you how to create merchandise that is unique and will take your brand to the next level.
Stay tuned.
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