Thursday 23 December 2010

A time of giving


Well it has been a hectic few months, and with Christmas almost apon us, it is a good time to reflect on the year that has been. Christmas is all about giving, both material and immaterial. But in the world of promotional merchandise it is one of the busiest times of giving of the year.

But with the New Year looming, it is an opportunity to refresh marketing plans and to look at new merchandise. Over January I will be travelling Europe sourcing the latest products for 2011 in the merchandise world. Everything from bean bags to jelly beans, you name it, I will see it. It important to be at the forefront of new merchandise, to ensure that you are sourcing the latest and greatest item, to get the greatest impact. All my clients have online merchandise stores, so it is essential that we update current items with new designs to keep the store fresh, relevant and regain interest from customers. This buying month is key, I keep all my clients in mind, looking for new products to suit their marketing plans for the coming year.

So if you do want me to look out for new ideas for your next project give me a shout.

Merry Christmas everyone and hope you have a prosperous 2011!